“I smoke 10 to 15 cigars a day at my age I have to hold on to something”.
Marlboro Cigarettes are manufactured by Philip Morris (known earlier as Altria Group) since 1924. Marlboro is one of the best known and the bestseller around the world.
The success of Marlboro Cigarettes depends on advertising inputs of manufacturing company, the significant sponsorship in sport. All people saw the logo Marlboro on Ferrari Formula One cars in 1997.
It seems that success of Marlboro Company appeared thanks to advertising. But a chemical history of this brand displays other things.
In the beginning of 1960′s Philip Morris Company was the smallest of the six leading companies in the USA. The brand Winston of R.J. Reynolds Tobacco Company had almost three times higher level of annual sales than Marlboro. But all changed since 1978. Marlboro became the best-selling cigarette brand in the world, representing every fifth sold cigarette among all smokers of the USA and more than a half among smokers aged 17-28.
And it’s no wonder that such a sharp increase of market sales attracted the attention of other tobacco manufacturers. Opponents came to the conclusion that hydrogen nitrite technology was the “spirit” of Marlboro, when analyzing Marlboro Cigarettes.
“What technology made Marlboro? Considering all the technology, used worldwide, one should admit that hydrogen nitrite technology is a key factor”. (Brown & Williamson Tobacco Corporation, 1992).
A high level of pH in Marlboro Cigarettes maintained the same level of free nicotine as in cigarettes with high level of tar. The Company developed the “American standard flavor”, widely using the image of a true American “Marlboro Cowboy”.
According to some data, a new type of Cigarettes had appeared, represented by Marlboro and Kool brands. It contains a high level of nicotine, has a special flavor, softness in mouth and a stronger feeling in the throat. All this came as a result of higher pH of smoke level. (R.J.R. Company, 1973).
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