JTI has announced a new price point for Winston, offering even better value for the world’s second favourite cigarette brand. From February, Winston will be available nationally in a £5.79 price-marked pack (19 cigarettes) in both blue and red variants, helping retailers capitalise on the growing demand for value products. The new proposition also comes with a refreshed pack design for Winston Red.
Value remains the fastest growing sector within the UK tobacco market as existing adult smokers increasingly seek out quality tobacco products at the best price. The new price point gives retailers an opportunity to grow their tobacco sales with a well-known brand of American blend cigarettes, at a competitive price point of under £6 per pack.
Jeremy Blackburn, JTI’s head of communications, says: “Value is increasing in importance for existing adult smokers. More than one in three cigarettes sold in the UK today is a value brand, so retailers need to ensure their tobacco range reflects this growing trend. By launching Winston at this new price point, we’re giving retailers another opportunity to unlock valuable sales by tapping into increasing demand for products within the value sector with a well established, quality brand.”
The launch also brings a packaging redesign for Winston Red. The pack will now be predominantly red instead of white, bringing the brand more closely in line with the global brand identity.
Winston 19s will be available in £5.79 price-marked packs nationally from February 2013. Standard packs will also be available.