JTI has announced a new price point for Winston, offering even better value for the world’s second favourite cigarette brand. From February, Winston will be available nationally in a £5.79 price-marked pack (19 cigarettes) in both blue and red variants, helping retailers capitalise on the growing demand for value products. The new proposition also comes with a refreshed pack design for Winston Red.

Value remains the fastest growing sector within the UK tobacco market as existing adult smokers increasingly seek out quality tobacco products at the best price. The new price point gives retailers an opportunity to grow their tobacco sales with a well-known brand of American blend cigarettes, at a competitive price point of under £6 per pack.

Jeremy Blackburn, JTI’s head of communications, says: “Value is increasing in importance for existing adult smokers. More than one in three cigarettes sold in the UK today is a value brand, so retailers need to ensure their tobacco range reflects this growing trend. By launching Winston at this new price point, we’re giving retailers another opportunity to unlock valuable sales by tapping into increasing demand for products within the value sector with a well established, quality brand.”

The launch also brings a packaging redesign for Winston Red. The pack will now be predominantly red instead of white, bringing the brand more closely in line with the global brand identity.

Winston 19s will be available in £5.79 price-marked packs nationally from February 2013. Standard packs will also be available.

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Japan Tobacco International (JTI) has made an announcement about a new price for Winston Red, providing even better worth for the second preferred cigarette brand around the world. Starting with February, Winston cigarettes will be in a £5.79 price-marked pack on the UK market. The pack will contain 19 cigarettes and will be available in blue and red versions, assisting stores make a profit on the rising demand for value tobacco products. The new proposal also includes a redesigned pack for Winston Red.

Value continues to be the best growing sector within the national cigarette market as adult smoking people more and more search for quality cigarettes at the appropriate price. The proposed price point offers stores a chance to increase their cigarette sales with a popular cigarette brand at a reasonable price point of less than £6 per pack.

JT’s head of communications, Jeremy Blackburn, states: “Value is rising in significance for current adult smoking people. Greater than one in four cigarettes sold nationally nowadays is a value brand, so that stores should assure that their tobacco range mirrors this developing trend. By introducing Winston at new price point, Japan Tobacco offers stores another chance to open valuable sales by going into raising request for value sector products with successful and qualitative American blend cigarettes.”

The release also presents a packaging redesign for Winston Red. The pack will be mostly red rather than white, moving the brand more closely into the world brand identity.

Winston 19s will be offered in £5.79 price-marked packs in the UK beginning with February 2013. The standard packs of Winston Red cigarettes will also be on the market.

Winston is a cigarette brand that is produced by R. J. Reynolds Tobacco Company.

The brand was launched in 1954, and grew to be the top-selling brand of cigarettes in the USA. It kept the first place from 1966 to 1972, due to the successful advertising slogan “Winston tastes good like a cigarette should.

In the last nationwide study in 2005, Winston cigarettes positioned sixth in market value. Winston is also recognized for its current state of being “additive free” even though the next warning message on their ads says that “no additives in our tobacco does not mean a safer cigarette” which is released of an FTC settlement.

During the 1980s, Winston started to be the most preferred brand in Puerto Rico, most likely as a result of their marketing “Winston y Puerto Rico: No hay nada mejor” (“Winston and Puerto Rico: There is nothing better”).

Since modifying to the new pack design in 2008, Winston has taken out the text “additive free” from the pack. In 2010, descriptors for Winston Lights and Ultra Lights were modified to color-coded descriptors so as to conform to FDA regulation of tobacco products.

Winston cigarettes ad

Winston advertising

Winston ad

Winston Enjoy True Quality ad

Winston Enjoy True Quality advertisement

Winston cigarettes ad

Winston cigarettes

Winston cigarettes ads

Winston cigs

Winston advertising

Winston ad

In 1875 Reynolds tobacco empire began its triumphant march on the U.S..  Image makers and marketing specialists of RJR Tobacco Company had always been featured by an aggressive and cynical style of creativity. Battling with its main competitor company Philip Morris, they managed to create a good base for the promotion of a new brand of cigarettes. The company had to make a qualitative move for the successful development. A niche was occupied by Winston cigarette brand.

Winston Slims cigarettes

According to a marketing legend, the new cigarettes appeared due to Edward Darren, one of the directors of RJR Tobacco Company. Being in Switzerland, he was faced with the growing popularity of filtered cigarettes in Europe. Together with a RJR council of experts they decided that a new feature should appeal to American consumers. The main thing was to make sure that a filter enables smokers not to lose the opportunity to enjoy the fortress and the taste of cigarettes.

Along with the filter, new cigarettes contained a special tobacco blend known as “American blend”. This blend was distinguished by the presence of the “Burley” tobacco variety in it. Besides, it was not only dried, but thermally treated to produce a light caramel flavor. New cigarettes appeared as a result of all these innovations. These cigarettes were decided to be named in honor of the city that became the cradle of the tobacco company. Thus, American smokers met the new cigarette brand, Winston.

First advertising campaign slogan that was used to promote the new brand was: “Winston tastes good like a cigarette should”. This phrase contained a clear grammatical mistake that was very noticeable for English-speaking consumers. It is difficult to say now whether it was accidental error or deliberate advertising move, but the public’s attention was drawn to the Winston posters and cigarette brand instantly.

When the new slogan “What do you want, good grammar or good taste?” appeared, Winston popularity skyrocketed. So in 1956, these cigarettes have been recognized as the most successful tobacco brand. It is not surprising because 31 billion cigarettes were sold in that year. But cigarette manufacturers did not intend to stop there. Advertising images and new products, such as Winston 100 mm, helped increase sales.

Today Winston cigarettes are sold not only on U.S. territory and are one of the best selling brands. However, there is no more RJR Tobacco Company. Its assets were acquired by Japan Tobacco Inc. The cigarette brand continued to develop. Thus, it was created a new “light” Super Slims line in 2007. And in 2008, the tobacco company launched premium Winston Premier.

Winston is a famous cigarette brand, which nearly is the oldest one around the world. The founder of the brand Winston is Tobacco Corporation called R.J. Reynolds and is one of the best manufacturers of tobacco products. Winston was started in 1875 and during long time these cigarettes became the standard of quality and taste.

Cigarettes Winston – it is one of the best cigarette brands in the world, because only the best tobacco kinds and best processing technologies are used in the production of these cigarettes.

Brand Winston has repeatedly won the highest award and prizes among the other well-known cigarette brands. Comparing to the other cigarettes of premium class, Winston is not inferior by its properties and taste sensations. Brand Winston has become “The best cigarette brand” and “The best-selling cigarettes in the U.S.”. Well, we can speak about all the awards for long time, as these cigarettes really deserve it.

However, the history of the brand is very interesting too. The creation of the American filtered cigarettes was quite a novelty for the U.S. That’s why, Winston cigarettes couldn’t just appear out from nowhere. The top-manager of R.J. Reynolds Company Edward Darr proposed to begin producing cigarettes with filter, and after some time they started to make the new filtered cigarettes under the brand name Winston.

Winston cigarettes are the first cigarettes with filter, launched in mass production within the USA.

Brand Winston has had a great success, since they maintained all the traditions of the strong American cigarettes, despite the fact that Winston cigarettes were made with filter.

Winston cigarettes are heavy with very pleasant smoke aroma. But you don’t feel the smoke heaviness of Winston cigarettes, because when inhaling the flavor of tobacco, you are enjoying the pleasant taste without tar heaviness.

Winston cigarettes suit equally men and women. This is because, the wide range of Winston cigarettes products, allow you to choose your favorite one. Winston cigarettes are produced for long time, so the huge experience is reflected in the quality of these cigarettes.

If you try Winston cigarettes, then you no longer want to smoke any other cigarettes, because Winston is the best product, invented in the tobacco industry.

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Winston cigarettes

Winston cigarettes took their name after the Winston-Salem Town, North Carolina, the historical center of tobacco leave processing.

In 1954 Winston cigarettes became the first series released filtered cigarette brand in the USA. In different time they gained: “The best cigarette brand” (1956), “The bestseller in the USA” (1965). Since 1966 up to 1972 this trademark has taken the first place in sales in the USA. And in 1970′s Winston cigarettes became popular abroad.

In 2007 Winston Super Slims line was launched and later was presented in Lights, Super Lights and Lights menthol variants.

Winston cigarettes are created for those people who like the perfect quality and a fine taste.

Winston cigarettes are in sale online now. We offer you high quality cigarettes at a low price with the delivery within the USA.

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