British American Tobacco has confirmed its decision to learn the development in cigarette consumer behaviour and to present innovation in tobacco product communication to meet the needs of smokers.
Vogue cigarettes packs
In accordance with the cigarette manufacturer, ongoing change of the travel industry means shoppers’ unmet requirements and behaviours keep modifying. British American Tobacco mentioned that it “continues to be committed to providing innovative experiences to adult smokers in duty-free cigarette stores”.
Data suggest that about one-third of smoking people shopping at the airport are searching for luxury, presents and souvenirs, which are badly available in this segment of exclusive products.
BAT general manager Stefano Mariotti said: “Study demonstrates that on average people travel one-and-a-half times a year. That’s why the time spent searching through the shelves in travel-retail is by far more valuable than the weekly routine in the local store. BAT is assuming measures to meet adult cigarette consumers’ requirements for exclusive and innovative offers in various exciting ways.”
The tobacco company presents its Vogue cigarettes as an example of exclusivity and novelty. Founded in 1932 Vogue is available in over 55 nations including travel-retail. Its latest Vogue Travel-Retail Exclusive versions were introduced in over markets at the end of 2012.
BAT head of operational marketing Martin Hughes added: “Vogue Travel Retail Exclusive versions’ idea came from a famous experience: summer holiday on the French Riviera. The execution included upgrading the classic Vogue packaging and providing two of the best selling cigarette brand for women, Vogue, in attractive and gift-enhancing outers. Communication materials recreated the feeling of the summer holiday breeze inside the store, appealing shoppers to discover this offer.
“The after-launch results are obvious. The study revealed that more than half of those who searched through the cigarette area observed the launch. One-third of the cigarette shoppers were motivated by the exclusivity aspect, the chance of offering the innovative product as a gift or by the attractive design,” Hughes determined.
The birth place of Vogue cigarette brand is France, however it has big ambitions in Korea. Vogue has always preferred to be the key option to regular superslim smokers who appreciate quality of life.Vogue cigarettes must turn into the alternative to Esse, which are the market leader currently. Most Koreans prefer to smoke Esse. In order to make smokers of Esse switch, Vogue should provide smokers with an original alternative and suggest a powerful viewpoint that he can refer to. Vogue is practical. It is not extremely stylish or innovative. Neither is it simplistic or unfashionable. Vogue acts like a gentleman. It is easy and never intensive. It is laconic and not complicated.
Vogue is a premium cigarette brand offered in various versions, such as regular, menthol and lights. Vogue cigs are offered in king size and super slim. The brand belongs to British American Tobacco.
The Vogue Superslims and Vogue Superslims Menthol were introduced in 1987. This brand continues to be in a firm position on the market for women.
In 2005, the Vogue Arome line that contains three versions such as Lilas, Bleue and Menthe entered the market. This cigarette line reached great success and up to 2006 the whole line of Vogue Arome was stocked on the European market. In March 2007, BAT launched Vogue Blanche and Vogue Noire.
Option 1 SHARE IT, SAVOUR IT.
Option 2 COME ON OVER.
Option 3 GOOD TIMES AHEAD, SHALL WE?
Option 4 WELCOME TO YOUR V SPACE.
VOGUE SPACE – COME ON OVER
VOGUE FOR GOOD TIMES – V IN THE MOMENT
VOGUE FOR GOOD TIMES – COME ON OVER. TO VOGUE.
Vogue cigarettes are produced by BAT Tobacco Company in many countries of the world including South Africa, Switzerland, Russia, United States and many others. Every year these countries get million of Vogue packs on their market to satisfy insatiable consumers. Therefore, this product is sold in more than 190 countries, which makes it one of the best-seller cigarettes!
Vogue Cigarettes became first women’s cigarette in the world. This status was given to it after several researches about female preferences in cigarette brands, and the majority named Vogue for its mild and smooth aroma and very attractive shape.
Year after year Vogue cigarettes increase their capitalization and sales volumes covering more and more countries, and nowadays almost in all city of the world, there is a woman who tried Vogue and was greatly pleased with it. Year 2005 formed general line of Vogue production – Vogue Lilas, Bleue andMenthol. And then Vogue Arome was added to this assortment. In year 2007 new products were launched: Blanche and Noire – classical black-and-white combination, underlining combination of seriousness and naughtiness. But it is just the matter of color. The taste, this wonderful taste of mega light cigarettes will amaze you with deep saturated impression about taste palette. Controversy of tastes is shown in Blanche and Noire combination – when you smoke Vogue Blanche, you are covered with coolness effect, but Noire will bring you warming one.
Vogue cigarettes can now compete with rough male brands Like Marlboro and Winston cigarettes. Vogue cigarettes are often guests and partners of famous people. Madonna used Vogue name for one of her songs, and also smoked it in one of her clips. Every woman can find what she likes in diverse line of Vogue production. It even have menthol taste for those woman who does not like to taste ordinary tobacco taste but prefer cool mint flavor. Anyway, everyone will be satisfied and on one is left unpleased after tasting Vogue.
Also females can find Super Slims line for extended elegance and soft taste. Everyone deserves to be original and individual so this Vogue Super Slims will underline all necessary features of your individuality. Vogue cigarettes represent wonderful balance between quality and price, smoothness and strength, softness and mild flavor bringing a bouquet of new experience and delicate tunes of taste to every smoker.
A new line of Vogue cigarettes appeared as a result of alliance the “British American Tobacco” and its American opponent Rothmans International companies in 1999.
The famous Vogue Superslims and Vogue Superslims Menthol appeared in 1987 on the market. Vogue brand became a model of female cigarettes in Europe. This trademark keeps a stable position of “premium cigarettes” on the market of cigarettes for women.
In the beginning of 2005 to the main line of Vogue cigarettes (Lilas, Bleue and Menthe) was added the Vogue Arome line. This line has achieved a great success and up to 2006 the whole series of Vogue Arome was presented on the European market.
In March 2007 the super premium proposal was launched: Vogue Blanche and Vogue Noire. These ultra light cigarettes are deepened by a colorful taste. When smoking Vogue Blanche the cooling effect appears, and Vogue Noire creates a warming effect.
The manufacturers announced about the complete image renewal in August 2007, wishing to please the female auditory. Despite of the new design, the multicolored taste of Vogue cigarettes was still the same. There is a flawless quality hidden behind the new image of Vogue cigarettes.
Enjoy the high quality and pleasant taste of Vogue cigarettes. We offer you to buy Vogue cigarettes online at a low price with the delivery to the USA.
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