Philip Morris UK is proud to present new Marlboro cigarettes which belong to the menthol cigarette category.

Marlboro Ice Blast is the first menthol capsule cigarette. The revolutionary step emphasizes Marlboro’s premium leadership while providing affordability with a market first innovation in the menthol category.

Marlboro Ice Blast is an exclusive, special type of menthol cigarette primarily because it has this extra technology – a green ball called the Iceball placed at the upper part of the filter which a smoker should push to break before lighting and smoking in order to enrich the menthol taste of the cigarette.

The progressive product creation of Marlboro Ice Blast is designed to provide a unique, inspiring alternative to adult smoking people. Using the menthol trend that smokers are displaying demand for across various fast-moving consumer goods, Ice Blast will offer a frosty fresh-to-fresh taste experience for adult smokers.

Zoe Smith, marketing director UK & Ireland claims: “The capsule market has been continuously developing since the beginning of 2012 when the first capsule cigarettes were launched. At present capsules are part of almost 1% of total cigarette volume, showing regular sales growth of about 5%. Since the introduction of the capsule segment, sales of £73m have been produced, so there is a big chance to further improve the Marlboro brand.”

As there are no other cooling products on the market, Philip Morris UK has the possibility to benefit on capsule segment in stable development while providing retailers with a brand new product to sell.

Marlboro Ice Blast will be available in all convenience stores in the UK. The pack will contain 20 kingsize cigarettes only. The RRP of £8.02 will support the brand’s premium price point.

HOW TO BREAK THE ICEBALL

There is a mark on the upper part of the filter demonstrating the Iceball. You need to push hard using your thumb and index finger until hearing a weak “pop” sound. One more method to break it is to bite the capsule spot using your teeth.

MARLBORO AROUND THE WORLD

Marlboro Ice Blast is sold also in Singapore, Japan and Hong Kong. Other countries have their own unique Marlboro menthol flavours too.

Marlboro is the most popular and best-selling cigarette brand across the world. It is manufactured by Philip Morris USA within the United States, and by Philip Morris International outside the US.

The Marlboro Man may soon be hitching his wagon to a new kind of cigarette.

Altria Group Inc., owner of the nation’s biggest cigarette maker, Philip Morris USA, announced Thursday that its NuMark subsidiary plans to introduce an electronic cigarette during the second half of the year, making it the last of the major domestic tobacco companies to enter the growing category.

While it’s a small market compared with traditional tobacco products, “there’s no denying that adult tobacco consumers have shown some interest in it,” Altria CEO Marty Barrington said in a conference call with investors. Details on the product, the market it will enter and whether it will be under the top-selling Marlboro brand name were not revealed.

The move is the latest in an industrywide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans, health concerns and social stigma.

Reynolds American Inc., owner of the second-biggest U.S. cigarette maker, has begun limited distribution of its first electronic cigarette under the Vuse brand and Lorillard Inc., the nation’s third-biggest tobacco company, acquired e-cigarette maker Blu Ecigs in April 2012.

Electronic cigarettes are battery-powered devices that heat a liquid nicotine solution in a disposable cartridge, creating vapor that users inhale. Some e-cigarettes are made to look like a real cigarette with a tiny light on the tip that glows like the real thing.

Devotees tout them as a way to break addiction to real cigarettes. They insist the devices address both the nicotine addiction and the behavioral aspects of smoking without the more than 4,000 chemicals found in cigarettes.

The Food and Drug Administration plans to assert regulatory authority over e-cigarettes in the near future. Public health officials say the safety of e-cigarettes and their effectiveness in helping people quit regular smokes haven’t been fully studied.

The market for e-cigarettes has grown from the thousands of users in 2006 to several million worldwide. Analysts estimate sales could double this year to $1 billion. Some go as far as saying consumption of e-cigs could surpass consumption of traditional cigarettes in the next decade.

Lorillard CEO Murray Kessler on Wednesday estimated that e-cigarettes drove total industry cigarette volumes down about 600 million cigarettes, or about 1 percent, during the first quarter, excluding Internet sales a major avenue for e-cig purchases.

Altria said Thursday its cigarette volumes fell about 5 percent, to 29.7 billion, cigarettes compared with a year ago. Volumes for discount cigarette brands like L&M increased nearly 6 percent, Marlboro volumes fell more than 5 percent, and volume for its other premium brands fell by more than 12 percent.

The Richmond, Va., company’s share of the U.S. retail market rose 0.5 percentage points to 50.5 percent. The premium Marlboro brand gained 0.2 percentage points to end up with 43.6 percent of the U.S. market.

Marlboro has been under pressure from competitors and lower-priced cigarette brands as consumers face economic pressure and high unemployment. The company has introduced several new products with the Marlboro brand, often with lower promotional pricing.

Altria’s first-quarter profit rose about 16 percent as it commanded higher prices for its cigarettes and smokeless tobacco and it benefited from adjustments to a longstanding legal settlement.

It earned $1.38 billion, or 69 cents per share, for the period ended March 31, up from $1.19 billion, or 59 cents a share, a year ago. Its adjusted earnings of 54 cents per share beat Wall Street expectations by a penny as it excluded a benefit from credits for disputed payments under the 1998 multistate tobacco settlement.

Revenue, excluding excise taxes, decreased slightly to $3.97 billion. Analysts polled by FactSet expected $4.03 billion.

Altria and others are focusing on cigarette alternatives such as cigars, snuff and chewing tobacco for future sales growth because the decline in cigarette smoking is expected to continue.

Volumes of its smokeless tobacco brands, such as Copenhagen and Skoal, rose about 3 percent during the quarter, and the brands had 55 percent of the market, which is tiny compared with cigarettes.

Altria said inventory changes and retail share losses drove volumes for its Black & Mild cigars down nearly 17 percent during the quarter.

The company also owns a wine business, holds a voting stake in brewer SABMiller, and has a financial services division.

During the latest quarter, Altria said it repurchased 1.7 million shares for a total cost of about $57 million, completing its $1.5 billion share buyback program. It said Thursday its board has authorized a new $300 million share repurchase program, which it expects to complete by the end of 2013.

© 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.

(Image credit: Daniel Acker/Bloomberg/Getty Images)

Three men were indicted this week for shipping millions of packs of untaxed contraband Marlboro cigarettes that were part of a sting conducted by the FBI.

Jia Yongming, Yazhou Wu, and Ricky Le were indicted by the U.S. Attorney’s Office on Monday in a U.S. District Court in New Jersey. They are charged with conspiracy to transport contraband cigarettes and trafficking in goods bearing counterfeit marks.

Thomas Dunn, an attorney for Yongmin, had no comment. An attorney for Wu and Le could not be reached for comment.

Last July, the U.S. Attorney’s Office arrested the three California residents in Los Angeles and charged them with conspiring to ship and distribute more than 4,600 cases of Marlboro and Marlboro Light cigarettes.

Like many other states, California requires a stamp to be placed on packs of cigarettes to show the state tax has been paid. California had a $0.87 tax on each pack of cigarettes while the illegal operation had been underway for over a year.

The cigarettes were shipped from China to ports in Newark, N.J., and New York City. From warehouses, they were headed for their final destination, California, where they were delivered by undercover FBI agents, as reported by the Philadelphia Inquirer. The agents were paid about $225,000 in commissions for delivering five loads of cigarettes.

The U.S. Attorney’s Office said the state of California lost more than $2 million in taxes from this conspiracy.

David Sutton, a spokesman for Altria, which owns the Marlboro brand, said this had the “classic elements” of a counterfeiting cigarette case.

“In this case, it shows you that this kind of activity is invariably driven by higher and higher excise taxes,” Sutton said.

This case began two months after the last Federal excise tax increase on cigarettes — to 62 cents per pack — in April 2009.

In the president’s budget this week, there is a proposal to raise the Federal tax again by 94 cents to $1.95 a pack. If passed, Sutton said it “will definitely create a significant incentive for additional counterfeit cigarette smuggling.”

Sutton said Altria supported this investigation.

“The counterfeit product almost always comes from China,” Sutton said. “You see it in L.A., south Florida, the port of Newark – because of the New York City market. The criminals are sophisticated in counterfeit cigarette trafficking.”

Sutton said counterfeiters rely on organized crime units to distribute the products.

“You see counterfeit trafficking in dense urban centers, like New York and Chicago, because you have established criminal organizations in place for distribution of the product,” he said.

Philip Morris International Inc. is starting a round of medical studies for new tobacco products, with ideas to market those products as soon as 2016.

In June 2012, the manufacturer of Marlboro and L&M cigarettes, commenced to promote the evolution of next-generation products that can provide new methods to consume nicotine. The project comes as consumers are demonstrating a greater motivation to try alternatives to regular cigarettes, including snus and e-cigarettes.

Cigarette brands of Philip Morris

“We are starting eight medical studies in different areas and with various population groups and intend to extend the testing in 2014,” said Chief Financial Officer Jacek Olczak.

Mr. Olczak said a discovery medical study presented in 2012 gave top-line outcomes that were based on the company’s expectations and modeling. He said Philip Morris will also start behavioral research to identify how smokers understand the new products Philip Morris is creating. That study will be used for marketing aims.

To produce those products, Philip Morris is evaluating sites in Europe and could build several facilities for the project. Philip Morris expects to invest EUR500 million to EUR600 million over a three-year period.

Experts have said Philip Morris has a good track record when it goes to new-product production, aiming to success the company has had offering capsule products.

The new-product production comes as industrywide cigarette volume has slipped in Europe, especially in southern European countries, where there is high unemployment. Philip Morris has looked for increasing exposure to growing markets, especially in Asia, where adult populations are rising.

Altria Group, which offers Marlboro and L&M products only in the U.S., told that domestic tobacco consumers were also seeking to alternative products. The domestic market has seen stronger demand for smokeless tobacco and cigars nowadays, while shipments of regular cigarettes have dropped.

“The company is carefully supervising adult tobacco consumer interest in alternative tobacco products, and our tobacco companies are functioning internally and through partnerships to create novel new products for them,” said Altria Chief Executive Marty Barrington.

Shares of Philip Morris increased 0.9 percent to $92.11 in recent trading, while Altria grows 0.5 percent to $34.94.

by cigarettesreporter.com

Erik Askin, an industrial designer, invented a new, may be effective, method to discourage smoking and to help smokers quit smoking. He came up with new format for cigarette packaging. New packaging design will make life harder for smokers. The designer tried to demonstrate the inefficiency of the new packaging using and depicting a Marlboro Red pack.

Marlboro Red Cigarettes

Marlboro packs

Marlboro Cartons

Cigarettes Cartons

Cigarette packs

Impractical cigarette pack

Diamond pack of cigarettes

New cigarette pack

Opened Cigarettes Pack

Impractical cig pack

Inappropriate cigarette pack

Philip Morris International is an approximately $157 billion dollar firm marketing cigarettes in almost 160 countries. The firm does not deal with the sale of cigarettes in the U.S., unlike another tobacco company, Altria. The tobacco company positions nearly 18.5x trailing earnings estimates, and almost 16x forward earnings estimates. The corporation’s income margin is 27 percent, and its operating margin is 43 percent.

The most popular cigarette brands of Philip Morris International

Philip Morris International has a weak debt to equity ratio of over 300, and the firm has $20 billion in long-term debt, but management also has strong coverage of interest payments at 13x, and PMI has been capable to lately increase funds at less than 4 percent. The stock hit a 52 week high today.

The cigarette maker receives 40 percent of its earnings from the EU, 40 percent from Asia, about 8 percent from Eastern Europe, the Middle East and Africa, and almost 12 percent from Latin America and Canada. The corporation’s most effective growth over the previous several years has been in Japan, the Philippines, Turkey, and Russia. The firm’s profits in the EU have dropped considerably, with EU profits decreasing nearly 10 percent last quarter.

The tobacco company has grown over 50 percent in the previous year, even as Europe has experienced the crisis and the euro has decreased. PMI’s strong recent growth in Asia has more than offset EU weakness, but this past quarter, the firm noted unfavorable growth in Asia, and as well stated the probability of new considerable duty being charged by the Japanese and Philippines governments. PMI as well announced a considerable crisis in the EU, and insignificant profits in Latin America and Canada.

Philip Morris International persists to reiterate its currency neutral growth goal of 10-12 percent per year over the long-term, but this target is not reasonable. The cigarette maker is already acquiring back $6 billion in shares a year, and the present 10-12 percent growth rate it has had over the last year has only been possible because of the buy back, offering considerable shareholder value since the shares are up over 50 percent in the last year. The corporation’s present organic growth rate is nearer to 8 percent, and even this growth is unsustainable. PMI has been able to increase prices to offset market share failures in the EU, and the firm’s profits in continental Europe only dropped 2 percent over the last year.

The tobacco company announces launch of Marlboro Black NXT, company’s first regular-to-menthol cigarette.

It appears that RJ Reynolds’s Camel Crush cigarettes, which were developed and introduced to U.S. tobacco market only 4 years ago, but gained a more than astonishing success already, have a rival in the emerging capsule market: recently Philip Morris USA made an announcement about its soon-to-be-distributed Marlboro Black NXT, which suggests a crushable menthol capsule.

Marlboro Black NXT

Brian May, a spokesperson for PM USA, the property of Richmond, Va.-based company, Altria, said that Philip Morris USA is delighted to introduce NXT – first and only regular-to-menthol cigarette. Brian May added that the company created it in reply to changing adult smoker preferences.

The non-menthol option has a smooth tobacco flavor. Once a smoker presses the filter, the cigarette provides a unique, bold menthol taste.

Andrew Kieley, a research analyst for New York’s Deutsche Bank, added his positive comments on the company’s innovation in a September 10 report entitled “Capsule Clash.”

“NXT is another example of MO’s stepped-up brand-building on Marlboro, and novelty momentum versus rivals,” Kieley said. He added that the company considers that capsules are not drawing new smokers, but they are attractive as smokers are offered a new experience, are quickly increasing sales, and there is only one rival.

Although SymphonyIRI says that capsules make up only 1.8 percent of c-store single pack sales, capsules have as well got a fast growth of 34% YTD. Now, Reynolds American Inc., that is based in Winston-Salem, N.C., is the only main company that suggests a capsule product Camel Crush. Camel Crush was introduced in 2008 and represents 17 percent of Reynolds’ pack dollar sales.

Beginning with September 26, Camel Crush will have a rival in the capsules market, although at the first NXT will only be sold in regional markets with limited distribution.

Kieley said that Philip Morris USA expects NXT will mean some slowing of Crush. “Crush has first-mover benefit and should keep growing, but NXT is a direct overlap and attractively priced.”

In accordance with Kieley, Crush’s loss will be Altria’s gain and NXT should add to Altria’s market share momentum, via small but emerging capsule segment.

No one ever realized world domination by being mild. Japan Tobacco announced that it is changing the name of its key brand Mild Seven to one that better reflects its attempt to outdo Marlboro the world’s best selling brand. From now on smokers will buy Mevius and not Mild Seven. Though it mostly sounds as a name of a Roman emperor, it bears its particular branding aim.

Packed in an expensive and stylish, Mevious brand attracts attention just what Japan Tobacco strives for. “The letters “EV” denote the brand’s “evolution” within its 35 year history. The “I” is the brand’s relation to “U” that represents “yoU” our loyal customers. And finally the letters “M” and “S” are borrowed from so popular “Mild Seven”, said JT representative. Despite the fact that Mild Seven has occupied leading positions in the Japanese market since 1978, a year after it was launched the manufacturer is trying to increase its overseas sales volume despite a declining domestic market. The new brand name could help JT sell the brand in countries with tougher regulations on the use of such words as “mild, light” in cigarette marketing.

At present Mild Seven is sold in more than 16 countries, including Russia, Malaysia, Taiwan and Korea. The brand’s international sales totaled 75.5 billion cigarettes in 2011 far below the 130.5 billion sold under the JT’s lower priced Winston brand in 2011. Then there is the global key-brand Marlboro which sold 300 billion cigarettes in 2011. JT didn’t want to specify sales objectives or a fixed timeline on Monday.
JT, the world’s third leading cigarette company by sales volume after Philip Morris and British American Tobacco, considered approximately 150 other possible names before choosing Mevius. The company refused to state what the excluded variant names were.

The Mild Seven brand was introduced as a lighter version of JT’s Seven Star brand, which after some time took its name after the Big Dipper constellation. Japan Tobacco is not the fist and unique Japanese manufacturer to change its product names using different abbreviations and acronyms.

Marlboro is the largest cigarette brand, produced by one of the most famous tobacco Corporation – Philip Morris.

Brand Marlboro appeared in 1924. Initially, Marlboro cigarettes were positioned as female cigarettes and only after some time, the purely female brand Marlboro became the embodiment of courage and freedom. Well, this huge change took place in 1947, after another re-branding of Marlboro.

The first feminine cigarettes Marlboro were made with a red stripe on the filter. This red stripe hid the lipstick traces, so that when women would smoke Marlboro, the cigarette doesn’t look dirty, but on contrary, it rather complements the image of a successful woman.

But cigarettes Marlboro were always too strong and therefore became favorite cigarette brand for men. The heavy smoke of Marlboro replaced the cigars to men. That’s why, Marlboro manufacturers decided to make strong cigarettes Marlboro purely masculine.

Since 1947, Marlboro cigarettes became a symbol of a real, free and brave man, who can conquer everything on his way. The re-branding of Marlboro has favorably influenced the prospect of the cigarettes and has discovered the new opportunities.

The producers invested huge money in the promotion of brand Marlboro. Marlboro is the main sponsor of Ferrari Team for many years, and today, Marlboro is the only cigarette brand, which sponsors sporting events.

Marlboro marketing specialists have successfully promoted this cigarette brand on top of the cigarette market. So, being first unobtrusive, brand Marlboro is today the most popular cigarette brand around the world.

The line of Marlboro cigarettes is presented by a huge range of products. None of any other cigarette brands has ever had such a wide assortment of cigarettes, as Marlboro has.

Marlboro Filters, Marlboro Medium, Marlboro Lights, Marlboro Fresh Mint, Marlboro Filter Plus, Marlboro Filter Plus One, Marlboro Gold Edge, Marlboro Gold Touch, etc. This is just a small part of products, which is produced under the brand name Marlboro.

Marlboro cigarettes are manufactured in the form of strong and light cigarettes, with different amounts of tar and nicotine. Although, Marlboro is still positioned as heavy high-quality cigarettes, you may find the super light cigarettes Marlboro, which suit even women and the beginners.

Marlboro cigarettes are made of the supreme-quality tobacco with the use of special processing. Therefore, Marlboro is easy for smoking despite their strong flavor.

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