Marlboro is the largest cigarette brand, produced by one of the most famous tobacco Corporation – Philip Morris.
Brand Marlboro appeared in 1924. Initially, Marlboro cigarettes were positioned as female cigarettes and only after some time, the purely female brand Marlboro became the embodiment of courage and freedom. Well, this huge change took place in 1947, after another re-branding of Marlboro.
The first feminine cigarettes Marlboro were made with a red stripe on the filter. This red stripe hid the lipstick traces, so that when women would smoke Marlboro, the cigarette doesn’t look dirty, but on contrary, it rather complements the image of a successful woman.
But cigarettes Marlboro were always too strong and therefore became favorite cigarette brand for men. The heavy smoke of Marlboro replaced the cigars to men. That’s why, Marlboro manufacturers decided to make strong cigarettes Marlboro purely masculine.
Since 1947, Marlboro cigarettes became a symbol of a real, free and brave man, who can conquer everything on his way. The re-branding of Marlboro has favorably influenced the prospect of the cigarettes and has discovered the new opportunities.
The producers invested huge money in the promotion of brand Marlboro. Marlboro is the main sponsor of Ferrari Team for many years, and today, Marlboro is the only cigarette brand, which sponsors sporting events.
Marlboro marketing specialists have successfully promoted this cigarette brand on top of the cigarette market. So, being first unobtrusive, brand Marlboro is today the most popular cigarette brand around the world.
The line of Marlboro cigarettes is presented by a huge range of products. None of any other cigarette brands has ever had such a wide assortment of cigarettes, as Marlboro has.
Marlboro Filters, Marlboro Medium, Marlboro Lights, Marlboro Fresh Mint, Marlboro Filter Plus, Marlboro Filter Plus One, Marlboro Gold Edge, Marlboro Gold Touch, etc. This is just a small part of products, which is produced under the brand name Marlboro.
Marlboro cigarettes are manufactured in the form of strong and light cigarettes, with different amounts of tar and nicotine. Although, Marlboro is still positioned as heavy high-quality cigarettes, you may find the super light cigarettes Marlboro, which suit even women and the beginners.
Marlboro cigarettes are made of the supreme-quality tobacco with the use of special processing. Therefore, Marlboro is easy for smoking despite their strong flavor.